Commentary on Social Media and the Erosion of Scientific Rationalism
Social media has become integral in the day to day lives of our youth. It has brought together many people from all over the world. The one con of social media that I think the article fail to include is the social media influencers. A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. Everyday, our youth are watching these individuals. They advertise products to kids. Promoting products via social media influencers can be categorized as a form of subconscious marketing. For ages, brands and advertisers have been seeking to shape consumers’ thoughts, attitudes, and behavior, without us even being aware of it.